People form strong, lifelong attachments with their pets, I wanted the imagery and copy for Central Bark to convey that love in a compelling way.

I love when a company balances serious efforts to increase their business but does it in an engaging manner. It was great fun working with Noark’s marketing team to introduce new products with a bit of levity.

Working with Kevin Carpenter and his team was an absolute pleasure: he was gracious and took the time to explain the principles of Smart Manufacturing to me. I worked with Kevin later when he moved to Carrier Corporation.

Occasionally I’m asked for ideas in addition to design. In this case, a bit of copywriting.

The product manager drops by, says, “Barry, I’ve got new product coming out, no photography budget and I want your poster design to work as interesting interactive screens for the upcoming trade show. Gimme some color, these are gray boxes! See you in a week and a few days.”

Me: “You have 3-d models, right Paul? Ok, no worries.”

The creative brief specified making a binder and loose-leaf sheets for the new PowerFlex 525 Drives, with the salesperson carrying product by hand. My suggestion was a box designed to hold literature and accentuate the product’s small form factor. This design became the standard for the entire PowerFlex line.

Your kids are in a great school, wonderful programs and staff but the school logo was over 30 years old? No problem, you volunteer to redesign it. The response was immediate and positive.“Creativity takes courage” became the school's motto, emblazoned on coffee mugs, wearables and other items. The proceeds helped fund school programs.

NGC works with corporations large and small to understand what attracts fresh new talent to metro areas, and what keeps them motivated. Not surprisingly, they’ve learned for many people money isn’t the only (or greatest) motivator.

Cooperative creation and consultation with Rockwell Automation Brand Identity manager to establish consistent brochure standards.

These materials for the Milwaukee office were so well-received other national offices adapted them for use in their campaigns. The first year of the redesign saw a 20% increase in attendance.

These materials for the Milwaukee office were so well-received other national offices adapted them for use in their campaigns. The first year of the redesign saw a 20% increase in attendance.